How Zack Turned a Preacher To The Dark Side To Social Proof “His” System

American Greed!

It’s all about the money, and while there is nothing wrong with that (as everyone needs to make a living), there is a right and a wrong way to go about it. What if you knew that you were being psychologically “tricked” into purchasing his new Automated Wholesaling System?   Would you really weren’t interested in his new system if  all the free giveaways  (that are bait) were not included in the promotional emails?

Unfortunately, there are people who are will to go to great lengths to make sales, such as pulling the “Christianity card”. This product launch is a fine example of Zach Childress who is aiming to sell his borrowed “Automated Wholesaling System”.  He is using the tactics of  “if its good for a  preacher to use, then you  can do it  too”

You’re probably thinking, “Okay, so?” A preacher is just like anyone else.   So??  What a preacher does for a living is preach the gospel. However, when a man of God’s calling is turned around to “trick” people into purchasing a  real estate product specifically that they don’t need, the energy turns dark.

There are several things wrong with someone using Christianity to sell products. Obviously, if the products have nothing to do with the gospel, the entire project is out of place.   Zack is probably going to make some  big  sales by using a preacher’s  ‘testimonial.  Why?  People often tend to follow the majority. Whether you realize it or not, you’re probably very guilty of this as well. When you know that someone else (especially someone who is well liked by the public such as a preacher, a man of the cloth ) has gained success or at least endorsed a product, good feelings are generated and a “pull” is created. It’s called the “power of social proof” and it’s an extremely persuasive selling tactics used every day to make the public purchase products.

Another example of how social proof is used is by  fake “claps” and “laughs” you hear at seminars, live events and boot camps.   Everyone must know their fake, but the promoters do it anyway because  it still works. This is something that has been psychologically tested and proven time and time again. When you’re watching a commercial and a set of fake laughs and applause, something happens. Suddenly you find the product more appealing, even if you don’t realize it initially.  The product launch formula  works in the same way.    Zach Childress has  gotten all his “information guru mafia”  buddies  to create false hype ( clapping)  how great it is without ever  using or looking at what his has to offer.

The same thing happens with the product testimonials. The only bad thing for sellers is  if  the testimonial is too “lifeless” or exaggerated. Oftentimes, many of these fake guru’s will display fake testimonials on their website, and although it’s wrong, it still works. They encourage “students” to be animated, and do actions that are out of the norm. One recent sales video I saw had the promoter getting everyone to yell BOOM and smack their hands together after they had given the testimonial!

Promoters such as Zack often ask for testimonials in return for a free product  Again it’s a psychological trick.  You see, by suggesting that you need to “give your testimonial” you already feel as though you need to buy the product to contribute. It also makes you feel as if you are being provided the opportunity to “put in your two cents”. Although, this trick doesn’t work on everyone.

Listing the benefits and features of a product is yet another way that sellers become successful. But of course, everyone wants to know about the benefits, so why not let them get a sneak peek? The only negative thing is that sellers rarely tell you the disadvantages.  Why do you think he gave out his  free (“borrowed”) strategy blueprints??

So basically, consumers are being “tricked” into purchasing  yet another real estate information product. It’s not as if you’re truly interested.  Think of how many courses, software, and systems you have already purchased from a webinar, live event or an advertisement.    Do you really need another one that  us simply repacked information in new clothes?  This seems to be  familiar tactic today from new so called information gurus!

All to soon (next week is his official launch) and because of all the false hype, you are probably going to succumb  to purchase this “automated wholesaling system” because after all, how could you refuse with all the information marketers claiming its so wonderful?   Gosh, if these gurus are using it .. you must  use it also.

BUT WAIT..  lets not forget the positive testimonials from the “PREACHER”    Without realizing it, your hypnotized and convinced that you need this “new” wonder system that you’re being offered, which is ultimately robbing your wallet  putting you even further in debt.

As for the preacher (who I am sure is an affiliate) and Zack, they’re almost guaranteed to gain sales by pulling the “Christianity card”. The fact of the matter is that advertising is becoming a popularity contest. Humans are programmed from a very early age to learn what is acceptable in society. In truth, today’s society is quite literally messed up. Everyone seems to be aiming for three things: popularity, power, and money. When you know how to get the public’s attention by using their own minds against them, you’ve got a sale! It’s clear that these mind games are only going to get worse. The best advice that can possibly be given is to be on your guard at all times and think before you buy.


He has even outlined in his launch funnel for the other affiliates how the PREACHER is being used..  OMG

Here is a list of the top promoters

Overall Weekend Optin Leader & 60% of Sales From The Launch

1.       DC Fawcett – 2305

Tier 1
1.       Chris & Nathan – 1634  [ $2500 PRIZE WINNER ]
2.       Russ Whitney – 1283
3.       Jeff Adams – 901
4.       Cory Boatright – 448
5.       Jason Medley – 329
6.       Kent Clothier – 326
Tier 2
1.       Hugh Akston – 849  [ $1500 PRIZE WINNER ]

Tier 3
1.       Eric Medemar – 251  [ $750 PRIZE WINNER ]

Good luck .. I hope you can get a refund..


7 thoughts on “How Zack Turned a Preacher To The Dark Side To Social Proof “His” System

  1. Fred A.

    As a very seasoned real estate investor and entrepreneur(50= years and counting),I was thrilled & proud of the new young r e investors (3 – 8 yrs experience) that made it in this economy.I even went as far as purchasing some of their products to see what “Secret” strategy they were using. In the final analysis I concluded that I had forgotten more than they will ever know. With that said, I still respected their accomplishments, until I began to get bombarded with emails touting some other “Gurus” product. There core value of being a real estate investor rapidly diminished.Sad, Very sad.For me it has always been the love of the “Game”, the Challenge”.

  2. Jillian Sidoti

    I actually was thinking about this post when running today. It disturbs me so much when someone uses God to sell something. It’s just bothersome. Then, I think of all the people who have used “God” for an excuse to do evil:

    Catholic priests
    Jim and Tammy Baker
    Jimmy Swaggart
    Warren Jeffs
    The “God Hates…” people….

    ..the list goes on….

    …and now, real estate “gurus.” Awesome.

  3. Pingback: Is Copying The Best Form Of Flattery or Stealing? « Real Estate Automation Systems

    1. Duncan Wierman Post author

      Yes, he is launching it again as If you notice the checks are from years ago! The most recent testimonial and $$s don’t add up in my opinion. You cannot see the entire check, only the number.

      I just spoke to a person who got it and they said it was so confusing, and a disorganized mess they have ever seen in a course. (* the guy I spoke to wholesales 2 houses a week in Atlanta)

      In his marketing to get other people to promote it, he said it was converting at 300% .. Wow .. people are buying it 3 times.. lol.. what an idiot.

  4. Duncan Wierman Post author

    The best thing to do, is to go to your credit card company, and ask them to do a charge back dispute.
    3 days to request a refund is unethical. He has to show you signed for it as such.


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