New guidelines are going to significantly change the way that many affiliate marketers and “JV Partner” programs would be allowed to be promoted. While the new guidelines did not specifically address JV Programs that targeted affiliates, it had been known that there was a growing amount of consumer complaints and charge backs from the “get rich quick real estate ” programs.
According to an FTC insider, the consumer protection agency is targeting specific product niches based on complaints. These guidelines mainly specifically deal with Testimonials and Endorsements and could put a huge cramp in the marketing efforts of many of the “JV Partner” programs that are promoted across many affiliate marketing websites.
The requirements that may have the biggest effect are:
– All “limited amount”, “offer almost done” and “will be closing” type opportunity messages
– Upsells will be limited on initial orders and must include a way to immediately optout (and not have to watch more promotions)
– Will not allow products to be promoted as being easy to use, “one-button”
– As Seen on TV will be banned, unless there is documentation specifically to that product that it was seen on TV. ( Hey .. how many fake real estate gurus do this ? )
While most in the industry feel that these are positive requirements, many people point that they will delay launches of products significantly and not allow many JV Marketers to change their landing pages as necessary or provide new content and videos to customers frequently.
It’s about time!