When it comes to selling real estate products with the “product launch formula” marketing approach, some gurus uphold the highest standards of honesty and integrity while others will say or do absolutely anything to make the sale. That means there is a lot of gurus that live in the gray area.
I am issuing the following list as my opinion and would ask that those who agree stand with me in a public manner. For those who disagree, I’m not here to persuade you. I am just one voice. I am drawing a line and publicly stating what is and what is not acceptable from my perspective.
1) False scarcity
If you are selling only 500 copies available, then it is wrong to continue selling beyond theat limit! Most of these guru information marketers use scarcity to manipulate you to buy. There’s nothing wrong with limiting the quantity sold if you truly limit the quantity.
2) Closing and reopening sales of products.
They will sell a number of “digital” copies and then pull the product from the market, knowing full well that they will offer the product again in the near future. There is no physical reason to pull the product except to create a sense of urgency for people to buy. This is only done for the pure reason of using a sales trigger to motivate you to buy now.
3) Hyped-up sales letters
I have seen sales letters promises of making ridiculous amounts of money in preposterously short periods of time. These letters are designed to appeal to people who need money fast and don’t have the sense to know that it take work. I can’t stand the promises of instant riches with a secret push-button system. How many times have you heard that one?
4) Crap products
These guru’s are simply coming up with the newest miracle product to take advantage of a whats going on in the media. Of course they have never done a deal in their life using the method in the prnue to churn out product just because they can. They know people will buy no matter how inferior the product is. This approach causes consumers to lump all internet marketers together as “scammers.” Not good.
5) Endless upsells and downsells
Offering another product to a new customer is nothing new. I’ve got no issue with presenting an upsell or downsell based on whether or not a prospect becomes a customer. But it is becoming more common to see four, five or six upsells and/or downsells in the sale process. It is insulting to the customer to hit them with one offer after another. But what’s even worse is…
I regularly receive emails from marketers inviting me to promote their product. Invariably, I am promised a promotion from them in return. I want to work with others based on the value they bring and not because we each have a list that we can use to make money off each other. I can’t even begin to count how much money I have left on the table by being protective of those on my list. That doesn’t mean I won’t consider endorsing another product. It just means I am more interested in the value of your product than being asked to promote so that you will promote me. It’s an extremely shallow and short-sighted approach.
7) Encouraging affiliates to use bonuses as incentives
I’ve seen real estate information marketers put together shameful bonus packages. I can only imagine how their customers who paid full price for those product must feel to see the product devalued so much.
The online world is changing. The days of the massive high-dollar product launch are coming to a close. People are looking for less hype and more value. Those who want to build a real estate business are having to learn tried and true systems for making it happen. The odds of getting rich quick are slim.
I am not the guru police of right, wrong, honest, dishonest, ethical or unethical. I’ve made mistakes, but I have learnt from them and changed how I operate.