I just had the chance to review InvestorFuse, which is being touted as a Customer relationship management (CRM) that is better than anything on the market.
To keep it simple, Investorfuse is a template of actions that lays on top of a Podio platform. (Podio is a subscription based generic CRM product)
While I agree that having a template to start you on your path is useful, this is tool is in no way complete.
CRM is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. CRM systems are designed to compile information on customers across different channels — or points of contact between the customer and the company — which could include the company’s website, telephone, live chat, direct mail, marketing materials and social media. CRM systems can also give customer-facing staff detailed information on customers’ personal information, purchase history, buying preferences and concerns.
However there are so many numerous items still missing from this system its not funny! People who are looking at running their business on the cheap or need basic CONTACT Management will be the ones drawn to this. Please note there is a huge difference between contact management and customer relationship management!
This is also NOT a lead generation tool. You still have to do your own marketing and import your leads into the system. I find this is another area where their advertising is misleading.
Its a shame that many real estate investors do not understand the basic concepts of marketing and jump into fancy promises of “don’t lift a finger, our system does everything automatically” There is lots of hype from Dan Schwatz, but there is NOTHING NEW that other programs don’t provide.
While there is merit in systems and automation.. the people I spoke already using Podio/Investorfuse are spending more time trying to understand and/or implement it. This CRM system is little more than a glorified database where customer information is stored.
The good news is that there are a multitude of other products on the market that I would recommend and that work out cheaper and are easier to use right out of the box!
My advise is to look elsewhere. Spend your money on something that was built from the ground up, that you can use faster, and provides you with more feature functionality.
The users I spoke to on Investorfuse seem to like its simplicity and probably are not too technical which is its appeal. The bad thing is that they do not know what they are missing in other systems that have been on the market for years and are way ahead.
Here are some good reads to know more: